THE ELEVATE PROJECT UK
A not-for-profit community and arts based project promoting the stunning North Yorkshire coastline and local DJ talent.
Filmed in collaboration with Scarborough Borough Council, Drone Support Services, Media Support Services and Secret Sub Rosa Events. The Elevate Project was initiated to create a sunrise to sunset themed concept film to support and promote local DJs and artists in a range of beautiful, natural, and heritage locations on the North Yorkshire coast.
The project was devised through lockdown, when the music and creative industries were on pause, and the livelihood of so many musicians and DJ’s was and still is in jeopardy. We considered as a collective, what better way to show off our beautiful coastline, and showcase the best and upcoming DJ talent the North Yorkshire coast has to offer. DJ’s Smokin-J, Deelicious, Bigg Louis and Kyle Rees were all extremely excited to be part of the project and produced some superb sets in their own unique styles.
Scarborough Borough Council was amazing too. They went out of their way to help us with the complicated logistics behind the scenes, and of course to allow us to set up in all these special locations. Who can say they have seen a DJ perform on Whitby Pier, or on top of the iconic waterfall at Peasholm Park? Well now you can!
The concept is to have one continuous mix with a sunrise to sunset approach. Each DJ’s set flows seamlessly into the other while sweeping vistas carry the viewer towards the next location. We filmed it all in one day, and a very long day it was! From the initial set up on Whitby Pier at 3.30am, to 8.30am at The Victoria Hotel, Robin Hood's Bay, moving on to Scarborough Spa at 3pm, and finally 8pm at Peasholm Park: a wonderful Victorian era Japanese Garden, also located in Scarborough.
During the planning stages, the Animated Objects Theatre Company got on board with the idea. Lee and Dawn from Animated Objects came down to Scarborough’s South Bay and created a custom piece of beach art just for the Elevate Project, and what a glorious day we picked for them to create their piece on!
Helen and Richard from Drone Support Services and Media Support Services shot the whole film using 2 stand alone cameras, 1 gimbal and 3 drones, resulting in some absolutely amazing shots of all the locations. The initial idea for the project was born from Richard’s love of dance music, and seeing the DJ Charlotte de Witte do a set filmed by drones. They’ve also had the gruelling task of editing all the footage together.
Gareth, Jaime and Ashley from Secret Sub Rosa Events ran the music side of things, providing all music equipment, and using their extensive music production skills to bring this side of the project together. Jaime is also the architect of the Elevate logo to accompany the concept.
The audio mastering was beautifully realised by James Orvis of Balter Records, and Douglas Doherty.
We hope you enjoy this much loved project.
THE ELEVATE PROJECT UK - Watch the whole Film here:
